Increasing gym membership sales and retaining your members by Itensity

1. Keep the new member signup process simple and easy!
2. Ensure finances are covered in the signup!
3. Use unique offerings.
4. Reach your target market and gain leads – these leads turn into members!

1. Keep the new member signup process simple and easy!

One of the best ways to increase your gym membership sales is to ensure you have an easy to navigate, simplistic and a pleasant experience for a member to sign up to. If it has complicated and intimidating processes, it will deter new members (which you don’t want). If it’s simplistic, new members will sign up and be in the gym in no time.

• Make use of an online gym management system to ensure your new members can sign up online or in the gym itself.
• Make uses of digital contacts, it’s as simple as ticking boxes and signing on a tablet or signature pad.
• If you are using access control, enrol the member and let them start exercising!
• Your sign-up process should only be around 30 minutes.

2. Ensure finances are covered in the signup!

• Take a joining fee for instance, your member is already making a down payment on their future at your gym.
• Ensure the package, monthly installment, joining fee, and duration of product is clearly visible on both online and in gym signup.
• Your gym member management system should be integrated into several local debit order service providers.
• In the long run, placing clients onto a debit order initially for their monthly membership will prevent the hassle of trying to convert them to debit orders in the future.

3. Use unique offerings.

• Join local medical aid organizations that provide rewards to their clients for using the gym.
• If you can provide a member with the opportunity to earn their rewards in your gym, you are contributing to a memorable member experience.
• Provide incentives to your members.

4. Reach your target market and gain leads – these leads turn into members!

• Make sure your gym member management system has the correct marketing tools, you need to encourage new members to sign up.
• Using online joining system structures makes it easy for new members to sign up from the comfort of their own homes, this makes your and their lives easier.
• You must be able to use different channels to promote your facility. Systems that can create campaigns links that can be added on social media, websites, WhatsApp, e-mail, and SMS are a terrific way to turn leads into new members.

Don’t rush signing ups, the members journey is so important. Make the experience more enjoyable for the new member, they are more likely to join if they are comfortable.

It’s time you start looking at your member’s experience, your sales and how to take them to the next level. Use online joining system structures, rewards partners, increase leads, and use your gym member management system to its full potential.

View Itensity’s Sales tools – Sales, Marketing & Communication

Blogpost by Barbara Mackay (Head of Sales at Itensity gym management software)