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Staying Ahead of the Game: 5 Digital Marketing Trends for Your Gym in 2023

Staying Ahead of the Game: 5 Digital Marketing Trends for Your Gym in 2023

The fitness world is evolving at a rapid pace, and it's crucial for gym owners to adapt and stay competitive. In 2023, the digital marketing landscape will play a pivotal role in attracting and retaining members. To help you keep up with the ever-changing trends, Itensity has identified five digital marketing trends that you should closely follow. 

5 useful digital marketing trends by Itensity gym management software:

1. Reels for Organic Reach

2. Influencer Strategies

3. Google Reviews

4. Instagram Stories

5. User-Generated Content

1. Reels for Organic Reach:

In this last quarter of 2023, the ever-popular “Reels” feature remains a powerhouse for boosting your gym’s social media presence. But what’s the secret sauce for success? Organic content is the name of the game. Authenticity rules the day, so feature real people in your videos. It’s best to shoot these on your smartphone and edit within the Instagram app since Meta/Instagram loves it when you keep everything in-house – that’s a recipe for boosting your algorithm ranking. 

While professional content has its place, don’t overdo it. Mix in professional content every fourth or fifth post to maintain that sleek and professional look that’s excellent for building your brand. 

Tips by Itensity Management Software on how to create reels by Primal Video –

2. Influencer Strategies:

Influencer marketing is still a buzzword, but in 2023, think differently about it. You don’t always need mega-influencers with 50,000 followers. The sweet spot might be the micro-influencers, who typically have between 3,000 to 6,000 followers. Why? They boast a higher engagement rate with their audience and often feel more relatable to their followers. Sometimes, you can even strike a barter deal with them – they get a free gym membership and some stylish gym merchandise in exchange for showcasing your gym on their social media. 

Remember, setting clear guidelines for your influencers and ensuring they’re skilled at content creation is a must.

3. Google Reviews:

When people look for a gym in their area, their first stop is often Google. That’s where Google Reviews comes into play. According to Podium, “Google reviews can give businesses a big credibility boost without having to spend a dime.” The benefits include better Google ranking for local SEO, levelling the playing field, enhancing your online reputation, and helping smaller businesses compete effectively. 

Getting reviews for your gym is relatively straightforward. Provide a link to your reviews page and send it to your customer base, possibly through your WhatsApp group (if you don’t have one, here’s why you should). Ask your members kindly to share their thoughts about your gym. 

4. Instagram Stories:

In 2023, Instagram Stories continue to be a powerhouse for staying top-of-mind with your audience. Whenever someone opens their Instagram app, your gym’s name should be right there. So, make it a habit to post 2-3 times a day on Stories. Keep it organic, showcasing the gym’s environment, short videos, or even reposting content you’ve been tagged in. Stay consistent, and you’ll remain fresh in the minds of your followers. 

5. User-Generated Content:

User-generated content is a goldmine for your gym. It’s a way to get free, authentic content while showcasing your gym through the eyes of your members. Encourage your members to share photos and videos during their time at your gym. Not only does this provide fresh content, but it also tells the story of your gym from a member’s perspective, making it more relatable and appealing to potential new members. 

In 2023, these digital marketing trends are your key to keeping your gym at the forefront of your audience’s minds and attracting new members. So, embrace the power of Reels, harness the influence of micro-influencers, leverage the credibility of Google Reviews, stay active on Instagram Stories, and make the most of user-generated content to take your gym to new heights. Your success in the fitness industry lies in embracing these trends and staying ahead of the curve. 

Have a look at Itensity gym management software’s Marketing features –

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