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Cape Town
SSISA Conference Room
Sports Science Institute of South Africa,
Boundary Road, Newlands
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Where Club Value
Is Moving
A year-long study across 155 clubs and 250,000 members found membership numbers up 9%, but value per membership up 20%. Something has shifted in where clubs make their money.
The clubs pulling ahead aren’t finding new members. They’re earning more from the ones they already have. Hosted by Itensity and Technogym, this session unpacks what’s driving the shift: retention, engagement and lifetime value. Then gives you working time on where your own club sits.
Capped at 20 seats per city
Member numbers grew 9%. Value per membership grew 20%. The clubs pulling ahead aren’t chasing new joiners. They’re earning more from the members they already have, and we’ll show you exactly where that extra value is coming from.
What 250,000 member records reveal about engagement: members who get meaningful onboarding, visit frequently, and take part in classes and checkups stay longer and spend more. The patterns are measurable, and repeatable.
The move to premium membership models: giving members something worth buying up to. Clubs running these models are seeing higher yield and better retention. A different financial model, not just a price increase.
Working time on your own numbers: benchmark your revenue mix and lifetime value against the study, and leave with the two or three levers most likely to move it.
A panel of leading operators on what’s actually working on the floor. Line-up announced ahead of the session.
Reserve your seat
Only 20 seats per city. Registrations are confirmed in the order received.
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Thanks for registering. We’ll confirm your seat by email and send full details closer to the date.
×Where Club Value Is Moving · Cape Town 7 October · Johannesburg 15 October 2026
Itensity · Technogym South Africa