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Case Study Apr 2025

Why Gym Owners Love Itensity: Sandra’s Story

Sandra McClurg of CrossFit Relentless Heart explains how Itensity transformed her operations and gave her hours back every week.

Why Gym Owners Love Itensity: Sandra’s Story
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As a gym owner, every minute counts. Sandra McClurg, affiliate owner of CrossFit Relentless Heart, knows this struggle. When she started looking for better software, she needed a system that didn’t just work but worked smarter.

A calmer back office means more time on the floor
A calmer back office means more time on the floor

The Challenge: Too Much Admin

“As a small business owner, you’re the cleaner, you’re the admin person, you’re the head coach you’re all the things. Those extra hours count, and doing double work at month-end just wasn’t working out for me.”

The Switch to Itensity

Sandra found Itensity through the Discovery Vitality Fitness network. What started as a Vitality integration quickly became a full operational platform billing, bookings, member management, and the white-label app.

The Result

“Itensity just works. The debit orders run, the bookings run, the app works. I can actually spend my time coaching instead of doing admin.” Sandra’s members also responded positively to the app, with self-service bookings and payments reducing front-desk workload significantly.

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